10 tips from holiday sales: how to critique this season

10 tips from holiday sales: how to critique this season

With the holiday season intensifies, come online shoppers in droves. In fact, online sales this year are expected to increase 20 percent, as consumers used more ease and convenience of online shopping. Internet business consultant I Rincon (http://OnlineBusiness.About.com) reveals the ten tips to increase your online sales during the holiday season:

1.Fine-tune your website. Biggest buying season of the year is not the time to be slow loading site or pages that have not been found-not waiting for busy holiday shoppers.

2. guide the customer experience. Organize your products in a way that makes it easy for customers to zero in on what you're looking for. Group items in categories such as "gifts," "gifts," "toys for ages 2-4," etc.

3. gift certificates. This article describes the Rincon, "many buyers don't know exactly what to get, a gift certificate is a great alternative." With Web delivery, buyers purchase all the way up to, and even on Christmas day and still have the purchases up to the recipients on time.

4. provide gift cards and gift wrapping. People shop online to save time and avoid hassles. They had no time to receive the gifts you order, and then wrap and send them. By providing this service, you can add value to your products and gain a competitive edge.

5. submit wish lists. Many shopping cart systems already has a wish list feature built in. Shoppers should be able to choose what they like from your website, create a list, and there is storage for other buyers to refer to, or have it emailed directly to them.

6. delivery and shipping information is visible on your website. The number one concern is that shoppers holiday packages for recipients to get there in time. Make it easy for customers – tell them exactly how many days they have left the system and be sure their gifts will get there before Christmas.

7. offer free shipping. You don't take a loss here-you just build those costs into your price. According to a survey conducted by http://Shopping.org, seventy-five per cent offer consumers free shipping as a major selling point. When you don't have to calculate these surcharges, much simpler and more convenient for them. In the end, you and your client happy.

8. take advantage of pay per click ads. This kind of marketing quick shift. Decide on a budget and your keywords, but be flexible so you can go and make adjustments as needed.

9. build an e-mail campaign around the holidays. Rincon suggests, "use emails and your newsletter to share tips and gift advertise special sales. Blends informational brochures with promotions and special product. "

10 provide multiple payment options. Buyers expect to be able to pay by credit card and PayPal and other alternative payments becoming more prevalent. You severely limit your sales and your customers when you only accept payments of money order or bank transfer, even offering many options as you can.

With online sales estimated at $33 billion this holiday season, there is plenty of profit to go around electronic commerce industry. Using these simple techniques in your e-commerce, you can enlarge a portion of those sales and cash in on the busiest retail season in General.